A good advertising campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.
Let's get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesnít learn to conquer its fear and take chances, make changes.
Not sure how to fire your ad agency? While breaking up with an ad agency is never easy, sometimes it just has to be done.