As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.
You’re spending a ton on advertising and you're just not getting the results you expected.
Customers aren't calling. Nobody knows who you are. Or worse yet, they're confusing you with your competition. Is it the writing? The design? The positioning? Here's an unusual approach to closing in on why your ads aren't working.
We are bombarded with thousands of marketing messages daily - on television & the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms & on the backs of receipts. in order to get heard, we need our marketing messages to be clear & concise.