I’m Rob, and I’m a Freelance Graphic Designer, specialising in Brand Identity Design. I’ve been freelancing since 2012, and at this point in my career, I’ve worked with a number of clients from around the world on a variety of projects. Freelancing has given me the opportunity to be a part of exciting, unique, and interesting projects, and has also led me to meet and work with amazing people, startups and organisations.
What can I do for you and your brand?
The challenge here was to not only create the visual identity for my Namibian client’s handcrafted, wooden surfboard business but to come up with the brand’s name, to begin with. The name needed to be original and meaningful and through brainstorming, I found “Xylem” to be the perfect answer to this brand challenge.
Xylem is the biological term for the hard, structural material found in wood that is also responsible for the transportation of water within the plant. A unique logo design was created using the undulating ripple patterns found in the grains of wood, the dunes of the desert and of course the ocean’s surface.
From here a corporate identity was created with typography, a colour pallet and a grid system and then applied to swing tags and a surfboard catalogue.
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