Wellington Agency Launches Revolutionary 'Monday Vibe Check' Department to Combat Weekend Brain Fog
In a bold move that has already confused three clients and bamboozled HR, Wellington-based creative agency LemonBrief has launched a dedicated 'Monday Vibe Check' department. The new division, staffed by two junior strategists, a flat white enthusiast, and something called a 'Mood Curator,' is tasked with assessing the emotional readiness of the agency every Monday morning.
"We realised our team was operating at 63 percent cognitive capacity until roughly 10:42am most Mondays," said Managing Director Jessica Witherington. "That’s nearly a quarter of the day wasted on Slack threads about what happened on Married at First Sight. We’re here to recapture those minutes."
The team's first order of business was to implement a 'Pre-Standup Standup,' where selected employees share how emotionally hydrated they feel. This is followed by a group oat milk sniff test and a Spotify playlist alignment session. Setbacks include last week’s session spiralling into a heated debate over whether the term "Zillennial" is divisive or empowering, which delayed all deliverables for the Dole content shoot involving a pineapple on a skateboard.
One client, a chain of kombucha outlets, reportedly said, "We don’t fully understand what LemonBrief’s doing anymore, but the decks are formatted beautifully." Industry insiders predict a surge in similar departments nationwide, with rumours of an Auckland media agency trialling a Friday Department of Existential Forecasting, focused on whether next week is even worth showing up for.
As of press time, LemonBrief is said to be preparing a retrospective on the pilot project titled, 'Reintegrating Post-Brunch Guilt into KPI Narratives,' to be presented on a Te Whanganui-a-Tara ferry for no particular reason other than 'vibes.'
"We realised our team was operating at 63 percent cognitive capacity until roughly 10:42am most Mondays," said Managing Director Jessica Witherington. "That’s nearly a quarter of the day wasted on Slack threads about what happened on Married at First Sight. We’re here to recapture those minutes."
The team's first order of business was to implement a 'Pre-Standup Standup,' where selected employees share how emotionally hydrated they feel. This is followed by a group oat milk sniff test and a Spotify playlist alignment session. Setbacks include last week’s session spiralling into a heated debate over whether the term "Zillennial" is divisive or empowering, which delayed all deliverables for the Dole content shoot involving a pineapple on a skateboard.
One client, a chain of kombucha outlets, reportedly said, "We don’t fully understand what LemonBrief’s doing anymore, but the decks are formatted beautifully." Industry insiders predict a surge in similar departments nationwide, with rumours of an Auckland media agency trialling a Friday Department of Existential Forecasting, focused on whether next week is even worth showing up for.
As of press time, LemonBrief is said to be preparing a retrospective on the pilot project titled, 'Reintegrating Post-Brunch Guilt into KPI Narratives,' to be presented on a Te Whanganui-a-Tara ferry for no particular reason other than 'vibes.'