Local Agency Unveils Revolutionary 'Thought Shower Pod' to Replace Brainstorming Meetings
AUCKLAND, May 12 – Buckling under the psychological weight of another Tuesday brainstorm about credit union billboards, agency Pivötive & Sons has unveiled its latest game-changing internal tool: the Thought Shower Pod. Constructed from a dismantled kombucha taproom and wrapped in Instagrammable French linen, the pod promises to 'mimic inspiration through moisture and solitude.'
Staff are encouraged to enter the cedar-lined chamber, remove their shoes, and sit barefoot with a warmed stone. A Yamaha speaker quietly pumps Enya’s B-sides, while eucalyptus fog encourages lateral thinking. According to the agency's Director of Thought (formerly Accounts), Cheryl Devenport-Pike, 'we wanted to simulate the environment where most ideas actually happen – which, according to our Strategy Intern, is the shower at 3:17 am after a night of emotional tax returns.'
Each Thought Shower session is capped at 11 minutes. Not for optimisation, but because 'that’s when the water metaphorically runs cold.' Ideas must be logged via a soggy muslin notepad, reviewed weekly by the agency’s Cultural Insight Goldfish (yes, that’s a real role, and yes, she’s 112 years old in fish years).
Staff reviews are mixed. One copywriter describes it as 'being locked in a Finnish eco-panic room with your own imposter syndrome.' The same writer also submitted a campaign idea simply titled 'Wet Democracy.' Still, management reports a 12% uplift in 'idea energy' and a 60% drop in Slack arguments about tone of voice guidelines. The pod is currently booked out until July.
Next month, Pivötive & Sons plans to trial a new Feedback Pit, where creatives crawl into a felt-lined hammock to be gently roasted by The Client Services Team using only metaphors about cheese.
Staff are encouraged to enter the cedar-lined chamber, remove their shoes, and sit barefoot with a warmed stone. A Yamaha speaker quietly pumps Enya’s B-sides, while eucalyptus fog encourages lateral thinking. According to the agency's Director of Thought (formerly Accounts), Cheryl Devenport-Pike, 'we wanted to simulate the environment where most ideas actually happen – which, according to our Strategy Intern, is the shower at 3:17 am after a night of emotional tax returns.'
Each Thought Shower session is capped at 11 minutes. Not for optimisation, but because 'that’s when the water metaphorically runs cold.' Ideas must be logged via a soggy muslin notepad, reviewed weekly by the agency’s Cultural Insight Goldfish (yes, that’s a real role, and yes, she’s 112 years old in fish years).
Staff reviews are mixed. One copywriter describes it as 'being locked in a Finnish eco-panic room with your own imposter syndrome.' The same writer also submitted a campaign idea simply titled 'Wet Democracy.' Still, management reports a 12% uplift in 'idea energy' and a 60% drop in Slack arguments about tone of voice guidelines. The pod is currently booked out until July.
Next month, Pivötive & Sons plans to trial a new Feedback Pit, where creatives crawl into a felt-lined hammock to be gently roasted by The Client Services Team using only metaphors about cheese.