Ad Agency Launches Revolutionary 72-Hour Meeting to ‘Push Boundaries of Human Focus’
AUCKLAND — In a bold move that industry insiders are calling “mildly illegal but impressively on-brand,” boutique ad agency Spindle & Crichlow has announced the successful completion of a continuous 72-hour internal strategy meeting dubbed “The Insightening.”
Held in a poorly ventilated Parnell loft above a Pilates studio, the session featured 19 staff members, two interns, and an unconscionable amount of pumpkin hummus. The agenda? To find a new positioning line for a brand of herbal dog toothpaste. According to those present, the event included thirty-two brainstorms, five silent cry breaks, and one spontaneous screening of The Matrix Reloaded that “felt thematically relevant at the time.”
“We realised creativity lives just beyond the third consecutive espresso vomit,” said Senior Strategist Tessa Mooney, who has since refused all eye contact. “We’re not saying the line ‘For Gums and Glory’ came to us in a hallucination involving a talking basset hound, but we’re not not saying that either.”
The agency has since submitted the campaign concept, which includes a scentless TikTok filter and a billboard made entirely of compressed dog hair, to the Marketing Awards under ‘Transformational Innovation in the Single-Species Hygiene Category.’ A junior copywriter named Cal is still missing but was last seen arguing with a rubber plant about purpose-driven brands.
An internal policy banning any meeting over 40 minutes has now been updated to 14 minutes, with a hard ban on both Post-its and artisanal dips.
Held in a poorly ventilated Parnell loft above a Pilates studio, the session featured 19 staff members, two interns, and an unconscionable amount of pumpkin hummus. The agenda? To find a new positioning line for a brand of herbal dog toothpaste. According to those present, the event included thirty-two brainstorms, five silent cry breaks, and one spontaneous screening of The Matrix Reloaded that “felt thematically relevant at the time.”
“We realised creativity lives just beyond the third consecutive espresso vomit,” said Senior Strategist Tessa Mooney, who has since refused all eye contact. “We’re not saying the line ‘For Gums and Glory’ came to us in a hallucination involving a talking basset hound, but we’re not not saying that either.”
The agency has since submitted the campaign concept, which includes a scentless TikTok filter and a billboard made entirely of compressed dog hair, to the Marketing Awards under ‘Transformational Innovation in the Single-Species Hygiene Category.’ A junior copywriter named Cal is still missing but was last seen arguing with a rubber plant about purpose-driven brands.
An internal policy banning any meeting over 40 minutes has now been updated to 14 minutes, with a hard ban on both Post-its and artisanal dips.