Auckland Agency Introduces Revolutionary Client Approval Process Involving Magic 8-Ball
In a game-changing move that industry leaders are calling either 'boldly intuitive' or 'the beginning of the end', Desperado Creative, a mid-tier Auckland agency best known for its 2018 Subway jandals campaign, has officially replaced its client approval process with a Magic 8-Ball.
The decision was unveiled at a recent internal all-hands meeting, which also included a surprise kombucha tasting and a whiteboard ranking of everyone's preferred fonts (Papyrus came last, again). According to Head of Strategy, Freya Ngata, the 8-Ball has slashed approval timelines by 63% and improved client satisfaction "in a cosmic sort of way".
“We realised that client feedback was essentially just a cycle of yes, no, and 'too many circles',” said Ngata, stroking what appeared to be a purring stress ball. “So we figured, why not?” Since implementing the system, creative decisions such as 'Should the chicken wear sunglasses?' and 'Is lime green empowering?' have been made in under 20 seconds.
Clients are reportedly impressed. One anonymous FMCG client said, "The 8-Ball told us 'outlook good' on our QR code billboard that accidentally led to a German knitting tutorial. That kind of decisive guidance is rare." Desperado Creative has plans to expand the system to account planning by 2025. In the meantime, the agency will continue piloting a new 'vibe-based' budgeting tool that involves tarot cards and a deeply intuitive intern named Declan.
The decision was unveiled at a recent internal all-hands meeting, which also included a surprise kombucha tasting and a whiteboard ranking of everyone's preferred fonts (Papyrus came last, again). According to Head of Strategy, Freya Ngata, the 8-Ball has slashed approval timelines by 63% and improved client satisfaction "in a cosmic sort of way".
“We realised that client feedback was essentially just a cycle of yes, no, and 'too many circles',” said Ngata, stroking what appeared to be a purring stress ball. “So we figured, why not?” Since implementing the system, creative decisions such as 'Should the chicken wear sunglasses?' and 'Is lime green empowering?' have been made in under 20 seconds.
Clients are reportedly impressed. One anonymous FMCG client said, "The 8-Ball told us 'outlook good' on our QR code billboard that accidentally led to a German knitting tutorial. That kind of decisive guidance is rare." Desperado Creative has plans to expand the system to account planning by 2025. In the meantime, the agency will continue piloting a new 'vibe-based' budgeting tool that involves tarot cards and a deeply intuitive intern named Declan.