Agency Launches Internal Award for Best Use of a Whiteboard Marker Cap
In a bold move set to redefine industry standards, Wellington-based agency Pink Pony has unveiled its latest internal accolade: the Capie™ Award, given annually for Outstanding Achievement in the Strategic Use of a Whiteboard Marker Cap.
Eligible activities include but are not limited to: flicking the cap stylishly mid-meeting, using it to measure a two-finger brief, and that one time Lauren used a blue cap to secure a bowl of grapes during a client shoot. Judges have insisted the assessment process will be “rigorous,” involving slow-motion footage from agency stand-ups and a subjective vibe-check conducted by the office dog, Pixel.
Creative Director Wanda Gumley said the Capie™ was born out of a three-hour brainstorm intended to land the next big pitch insight, which instead unearthed a surprising level of passion for stationery-based flair. “We kept noticing that the same five people were doing real innovation with their cap work,” said Gumley. “There’s theatre, there’s tension. Tom literally once used a cap to draw a persona. I mean physically draw the outline. It was sort of haunting.”
Early frontrunners for this year’s golden cap include Junior Copywriter Indi Vargas, who reportedly flipped a cap fifteen times during a single client call without losing eye contact, and Senior Planner Graeme, who has been quietly colour-coding caps by emotional tone. Internal Slack channels are on fire, with team members lobbying for category expansions such as Best Supporting Cap and Most Unnecessarily Dramatic Removal.
Agency leadership has confirmed the Capie™ will not be open to freelancers or suppliers, citing “the sacred intimacy of internal weirdness.”
Eligible activities include but are not limited to: flicking the cap stylishly mid-meeting, using it to measure a two-finger brief, and that one time Lauren used a blue cap to secure a bowl of grapes during a client shoot. Judges have insisted the assessment process will be “rigorous,” involving slow-motion footage from agency stand-ups and a subjective vibe-check conducted by the office dog, Pixel.
Creative Director Wanda Gumley said the Capie™ was born out of a three-hour brainstorm intended to land the next big pitch insight, which instead unearthed a surprising level of passion for stationery-based flair. “We kept noticing that the same five people were doing real innovation with their cap work,” said Gumley. “There’s theatre, there’s tension. Tom literally once used a cap to draw a persona. I mean physically draw the outline. It was sort of haunting.”
Early frontrunners for this year’s golden cap include Junior Copywriter Indi Vargas, who reportedly flipped a cap fifteen times during a single client call without losing eye contact, and Senior Planner Graeme, who has been quietly colour-coding caps by emotional tone. Internal Slack channels are on fire, with team members lobbying for category expansions such as Best Supporting Cap and Most Unnecessarily Dramatic Removal.
Agency leadership has confirmed the Capie™ will not be open to freelancers or suppliers, citing “the sacred intimacy of internal weirdness.”