Sora 2 Just Made Super Bowl Ads a Side Hustle
In a move that’s somewhere between sci-fi and small business fever dream, Sora 2 dropped today—and just like that, your neighbour with a pie shop can make an ad that looks like it aired during halftime.
There’s no ramp-up. No need for a creative director named Julian who only works in pastel. Just the app, a prompt, and a few seconds later: boom—video, sound, dialogue, emotion. The whole thing.
The implications are wild. That indie surf brand in Raglan? They can now drop cinematic slow-mo wetsuit shots at dawn without ever stepping on the beach. The Otago candle startup?
Moody lifestyle spot, done in an hour, scent optional. This isn’t about “experimenting with content.” It’s about skipping the entire middle layer of marketing infrastructure.
Sora 2 doesn’t just flatten the playing field—it sets fire to the bleachers. It hands the tools of high-budget storytelling to people who used to get stuck in Canva purgatory. The only thing left between your idea and an audience is how fast you can type.
There’s no ramp-up. No need for a creative director named Julian who only works in pastel. Just the app, a prompt, and a few seconds later: boom—video, sound, dialogue, emotion. The whole thing.
The implications are wild. That indie surf brand in Raglan? They can now drop cinematic slow-mo wetsuit shots at dawn without ever stepping on the beach. The Otago candle startup?
Moody lifestyle spot, done in an hour, scent optional. This isn’t about “experimenting with content.” It’s about skipping the entire middle layer of marketing infrastructure.
Sora 2 doesn’t just flatten the playing field—it sets fire to the bleachers. It hands the tools of high-budget storytelling to people who used to get stuck in Canva purgatory. The only thing left between your idea and an audience is how fast you can type.