Creative Agency Unveils First-Ever Strategy Department Picnic Table
In a groundbreaking move destined to upend the industry for no discernible reason, the Auckland-based agency Mandarin Elk has installed what it claims is “the southern hemisphere’s first-ever fully strategised picnic table.”
Dubbed the SynergiTable™️, the bespoke outdoor fixture was meticulously briefed, moodboarded, wireframed, and then questioned by three junior planners until it had an existential crisis. Finally constructed using sustainably sourced macrocarpa and inspiration from a 1996 Saatchi pitch to Telecom, the table now sits unused on the agency’s rooftop, shielded from the elements by a redundant pop-up banner from a defunct pet food brand.
“We really felt there was space in the market for a ‘horizontal thinking surface’ with cross-functional deliverables,” said Head of Strategy Belinda Moth. “Recognition-driven ideation just wasn’t happening in the open-plan kitchen anymore. People were making toast during brainstorms. It got messy.”
The table, which seats eight or six if people are eating poké, is available for use by appointment only. Internal bookings must be submitted via the agency’s new UX-reviewed, AI-free, Notion-powered Strategy Queue. As of press time, three senior creatives have already been told to ‘align their energy with sunlight patterns’ before they can use it.
Sources claim Publicis is already prototyping a recycled pallet throne for their ECD, though it’s rumoured to ‘smell a bit like kombucha.’
Dubbed the SynergiTable™️, the bespoke outdoor fixture was meticulously briefed, moodboarded, wireframed, and then questioned by three junior planners until it had an existential crisis. Finally constructed using sustainably sourced macrocarpa and inspiration from a 1996 Saatchi pitch to Telecom, the table now sits unused on the agency’s rooftop, shielded from the elements by a redundant pop-up banner from a defunct pet food brand.
“We really felt there was space in the market for a ‘horizontal thinking surface’ with cross-functional deliverables,” said Head of Strategy Belinda Moth. “Recognition-driven ideation just wasn’t happening in the open-plan kitchen anymore. People were making toast during brainstorms. It got messy.”
The table, which seats eight or six if people are eating poké, is available for use by appointment only. Internal bookings must be submitted via the agency’s new UX-reviewed, AI-free, Notion-powered Strategy Queue. As of press time, three senior creatives have already been told to ‘align their energy with sunlight patterns’ before they can use it.
Sources claim Publicis is already prototyping a recycled pallet throne for their ECD, though it’s rumoured to ‘smell a bit like kombucha.’