Sora 2 has landed in New Zealand

By Damon Maddison on October 9, 2025

Well, well, well — the robots have finally come for the ad game, and honestly? We’re kind of obsessed.

Ad Agency (adagency.co.nz) just did something massive. They’re the *first* in Aotearoa to plug into Sora 2 — yep, that’s the shiny new text-to-video AI straight outta OpenAI’s digital lab.

What does that mean? Imagine clicking a button and – boom – you’ve got a slick, 8-second, TV-quality ad with music and everything. No studios, no sweaty camera crews, no waiting. Just bang-bang brilliance.

No need to bribe a media buyer or sweet-talk a creative director named Gavin — the gatekeepers are toast.

So if you're thinking about launching a campaign soon (and you *should* be), Why not ditch the traditional agencies and DIY with adagency.co.nz