Ad Agency Declares Victory in Internal Fridge Management, Forgets to Launch Campaign
AUCKLAND, NZ – In a ground-breaking internal milestone, creative agency Feral & Co. has officially declared 'Total Fridge Harmony' across all three office kitchens, after a six-week campaign known as Operation TupperPeace. The initiative, spearheaded by junior strategist Madeleine Fern (who now answers only to 'Chief Lacto-Logistics Officer'), tackled decades of passive-aggressive Post-Its, rogue couscous, and a long-feared entity known only as ‘The Pesto Jar’.
Senior Creative Marcus Doyle praised the feat at an impromptu town hall held next to the appliance in question. 'We set out to clean a fridge and ended up cleaning our souls. There’s now a colour-coded shelf system, a bi-weekly audit, and a shared Google Doc called “The Chill Manifesto”. We’ve created a system that works, unlike, say, the New Plymouth Tourism rebrand draft we were meant to send two Fridays ago.'
Inside sources confirm the agency has not updated the client since the fridge clean took priority. One account manager was heard muttering 'they’re fine, they’ll be fine' repeatedly while gently repositioning sprigs of rosemary around eco-friendly container lids. Meanwhile, the creative team now refers to feedback rounds as 'Defrost Cycles', and routinely host strategic brainstorms inside the oversized walk-in pantry for 'its honesty and natural acoustics.'
Clients, however, remain in the dark. When contacted for comment, a representative for Visit Taranaki said, 'We assumed the delay was part of a bold new conceptual direction. Frankly, we’d almost greenlighted the pitch just based on the subject line: “Forget Mountains. Discover Mayonnaise.”’
Senior Creative Marcus Doyle praised the feat at an impromptu town hall held next to the appliance in question. 'We set out to clean a fridge and ended up cleaning our souls. There’s now a colour-coded shelf system, a bi-weekly audit, and a shared Google Doc called “The Chill Manifesto”. We’ve created a system that works, unlike, say, the New Plymouth Tourism rebrand draft we were meant to send two Fridays ago.'
Inside sources confirm the agency has not updated the client since the fridge clean took priority. One account manager was heard muttering 'they’re fine, they’ll be fine' repeatedly while gently repositioning sprigs of rosemary around eco-friendly container lids. Meanwhile, the creative team now refers to feedback rounds as 'Defrost Cycles', and routinely host strategic brainstorms inside the oversized walk-in pantry for 'its honesty and natural acoustics.'
Clients, however, remain in the dark. When contacted for comment, a representative for Visit Taranaki said, 'We assumed the delay was part of a bold new conceptual direction. Frankly, we’d almost greenlighted the pitch just based on the subject line: “Forget Mountains. Discover Mayonnaise.”’