The Art of Logo Design

You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore highly influential, as it is almost always the first thing a customer will see.

In addition, once a customer becomes familiar with a business, the company’s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing the design of your company’s logo.

A logo should be simple, recognizable, and effective at conveying the desired message to the public. Each aspect of a logo’s design should be carefully analyzed to ensure that it does in fact communicate the right message.

The logo’s colors, style, size, shape, and font (if it is a logotype) each play a part in the logo’s overall design. These are all important components to consider when creating an effective logo.

At Mad, we offer three initial logo concepts and unlimited revisions, working with you step-by-step to develop the best logo possible. We offer free and no obligation logo design concepts. Pay only when you like what we create.