Agency Releases AI Prompt That Predicts Client Feedback Before The Meeting Starts
Independent strategy shop North Current Collective has announced what it calls the industry’s first Pre‑Emptive Alignment Prompt, an AI instruction designed to generate the exact feedback a client will give before the presentation has even begun. The tool was trained on 14 years of annotated slide decks, handwritten margin notes, and a large archive of phrases such as “love the energy but can we see one more route” and “could it feel more premium but also more everyday.”
According to the agency, the system does not analyse the work itself. Instead it studies the behaviour around the work. It reviews how many pages the deck has, whether the strategy slide includes the word “cultural,” and how confidently the presenter says the phrase “simple thought.” The prompt then produces a realistic list of meeting comments, including the exact moment someone asks if the logo might appear earlier, larger, and somehow less obvious.
Early trials suggest the tool is accurate to an uncomfortable degree. In one test the AI predicted a 42 minute discussion about whether a photo of a tomato looked “too confident.” In another it correctly forecast the appearance of the phrase “what would this look like if it was more ownable.” Staff now run the prompt the night before major presentations and quietly build the revised deck in advance. The meeting still happens, but mostly for theatre.
North Current has also released a public version of the prompt for industry use. The recommended input reads: “You are a senior marketing stakeholder who likes bold thinking but prefers safer options. You have seen the work for seven seconds. Provide twelve pieces of feedback that begin supportive and end with a request to explore three additional directions.” The agency says this is not about replacing clients. It is about finally catching up with them.
According to the agency, the system does not analyse the work itself. Instead it studies the behaviour around the work. It reviews how many pages the deck has, whether the strategy slide includes the word “cultural,” and how confidently the presenter says the phrase “simple thought.” The prompt then produces a realistic list of meeting comments, including the exact moment someone asks if the logo might appear earlier, larger, and somehow less obvious.
Early trials suggest the tool is accurate to an uncomfortable degree. In one test the AI predicted a 42 minute discussion about whether a photo of a tomato looked “too confident.” In another it correctly forecast the appearance of the phrase “what would this look like if it was more ownable.” Staff now run the prompt the night before major presentations and quietly build the revised deck in advance. The meeting still happens, but mostly for theatre.
North Current has also released a public version of the prompt for industry use. The recommended input reads: “You are a senior marketing stakeholder who likes bold thinking but prefers safer options. You have seen the work for seven seconds. Provide twelve pieces of feedback that begin supportive and end with a request to explore three additional directions.” The agency says this is not about replacing clients. It is about finally catching up with them.