Agency Launches AI That Predicts Which Stakeholder Will Ask For The Logo Bigger
Independent agency Hawthorne & Pike has unveiled a new internal tool that claims to predict client feedback before the meeting even starts. The system, called StakeholderGPT, was trained on 11 years of meeting transcripts, passive aggressive comment threads, and the exact moment someone says “just one small tweak”. According to the agency, it can now forecast with 94 percent accuracy which person on the call will ask for the logo to be bigger, who will suggest “a bit more energy”, and which senior manager will join in the final five minutes and request a completely different direction.
The tool does not generate ads. That would be obvious. Instead it generates the meeting that happens after the ad. The AI produces a full simulation including conflicting feedback, someone asking if the campaign could also work as a charity initiative, and at least one person who refers to the target audience as “today’s modern consumer”. Creatives can run the simulation overnight and arrive the next morning with seven revised decks, three safer options, and one version where the headline is simply the product name in bold.
Hawthorne & Pike say the real breakthrough is the prompt library. Staff can now type things like: “Pretend you are a cautious procurement manager who once saw a campaign cause mild LinkedIn debate. Review this idea.” Another popular prompt reads: “You are the quiet stakeholder who says nothing for forty minutes then changes the entire strategy.” The AI then produces detailed feedback such as “love the thinking, just wondering if it might work harder”.
Industry observers believe this could change the way campaigns are developed. Instead of presenting one idea and watching it slowly dissolve, agencies can now pre-dissolve it themselves. Hawthorne & Pike says the next update will predict the exact slide where someone asks if the idea could also be a podcast.
The tool does not generate ads. That would be obvious. Instead it generates the meeting that happens after the ad. The AI produces a full simulation including conflicting feedback, someone asking if the campaign could also work as a charity initiative, and at least one person who refers to the target audience as “today’s modern consumer”. Creatives can run the simulation overnight and arrive the next morning with seven revised decks, three safer options, and one version where the headline is simply the product name in bold.
Hawthorne & Pike say the real breakthrough is the prompt library. Staff can now type things like: “Pretend you are a cautious procurement manager who once saw a campaign cause mild LinkedIn debate. Review this idea.” Another popular prompt reads: “You are the quiet stakeholder who says nothing for forty minutes then changes the entire strategy.” The AI then produces detailed feedback such as “love the thinking, just wondering if it might work harder”.
Industry observers believe this could change the way campaigns are developed. Instead of presenting one idea and watching it slowly dissolve, agencies can now pre-dissolve it themselves. Hawthorne & Pike says the next update will predict the exact slide where someone asks if the idea could also be a podcast.