Local Ad Agency Hires Seagulls to 'Enhance' Brainstorming Sessions
Auckland's leading advertising agency, ThoughtBubble, has announced a groundbreaking new strategy to boost creativity and productivity: seagulls. Yes, you read that correctly. In a bold move to stay ahead of the competition, the agency has employed a team of seagulls to swoop into brainstorming sessions, literally.
According to the agency's CEO, Greg Featherstone, the idea came to him during a particularly uninspired meeting at the beach, where he noticed how the presence of seagulls seemed to spark a flurry of movement and noise. 'They're nature's original disruptors,' he said. 'Just when you think you've got a grip on your fish and chips, they dive in and change everything. That's the kind of energy we want in our team meetings.'
The seagulls, all named Kevin for reasons no one can quite remember, are said to bring a unique dynamism to the table—or, more accurately, to the airspace above it. Some employees report feeling more engaged, if slightly peckish, while others have expressed concerns over the increased dry-cleaning bills. Nevertheless, ThoughtBubble is committed to fully integrating the seagulls into their creative process, with plans to expand the flock if the results prove successful.
Critics have been quick to point out the potential drawbacks of this approach, with one rival agency executive, who wished to remain anonymous, stating, 'I just hope they've got good insurance.' Whether ThoughtBubble's feathery friends will lead to award-winning campaigns or just a mess in the boardroom remains to be seen.
According to the agency's CEO, Greg Featherstone, the idea came to him during a particularly uninspired meeting at the beach, where he noticed how the presence of seagulls seemed to spark a flurry of movement and noise. 'They're nature's original disruptors,' he said. 'Just when you think you've got a grip on your fish and chips, they dive in and change everything. That's the kind of energy we want in our team meetings.'
The seagulls, all named Kevin for reasons no one can quite remember, are said to bring a unique dynamism to the table—or, more accurately, to the airspace above it. Some employees report feeling more engaged, if slightly peckish, while others have expressed concerns over the increased dry-cleaning bills. Nevertheless, ThoughtBubble is committed to fully integrating the seagulls into their creative process, with plans to expand the flock if the results prove successful.
Critics have been quick to point out the potential drawbacks of this approach, with one rival agency executive, who wished to remain anonymous, stating, 'I just hope they've got good insurance.' Whether ThoughtBubble's feathery friends will lead to award-winning campaigns or just a mess in the boardroom remains to be seen.