Revolutionary Ad Agency Unveils New 'Invisible' Billboards

In a groundbreaking move that promises to redefine how we ignore advertising, Wellington-based agency, ThinkLess, has announced the launch of its latest innovation: the Invisible Billboard. Designed to be seen by absolutely no one, the Invisible Billboard is being hailed as the ultimate solution for consumers tired of being bombarded with ads.
The agency's creative director, who insisted on being called only 'Visionary', explains, 'Our research shows that 99% of people do not remember the ads they see on their daily commute. We thought, why stop there? Let's make billboards that no one can see, ensuring a 100% ignorance rate.'
The invisible ad technology uses cutting-edge materials that blend seamlessly with the sky, trees, or whatever happens to be behind them. 'It's all about the experience,' Visionary enthuses, 'We want people to feel like they're not seeing anything at all, and we think we've nailed it.'
Critics argue that the Invisible Billboard is just a ploy to charge clients for nothing. In response, Visionary counters, 'Well, isn't that the essence of modern advertising? We're simply cutting out the middleman: the expectation of results.' Early adopters of the technology include several boutique brands who are thrilled with the promise of reaching no audience whatsoever.
The agency's creative director, who insisted on being called only 'Visionary', explains, 'Our research shows that 99% of people do not remember the ads they see on their daily commute. We thought, why stop there? Let's make billboards that no one can see, ensuring a 100% ignorance rate.'
The invisible ad technology uses cutting-edge materials that blend seamlessly with the sky, trees, or whatever happens to be behind them. 'It's all about the experience,' Visionary enthuses, 'We want people to feel like they're not seeing anything at all, and we think we've nailed it.'
Critics argue that the Invisible Billboard is just a ploy to charge clients for nothing. In response, Visionary counters, 'Well, isn't that the essence of modern advertising? We're simply cutting out the middleman: the expectation of results.' Early adopters of the technology include several boutique brands who are thrilled with the promise of reaching no audience whatsoever.