Auckland Agency Declares 2024 ‘The Year of the Internal Memo’
AUCKLAND, NZ — In a bold move set to disrupt absolutely nothing, boutique agency BrandKarma has announced that 2024 will be officially recognised as 'The Year of the Internal Memo.'
After two years of low engagement on industry-leading thought leadership posts, the agency’s creative team decided to pivot its energy inward. 'We realised our best ideas were being wasted on actual clients,' said Senior Strategy Whisperer, Caitlin Dalloway, who has not spoken to a real customer since Q2 of 2022. 'There’s nothing more pure than a 14-page internal document that exists solely to show we’re thinking. You know, in italics.'
The initiative kicked off this week with a lunchtime symposium titled “Reframing Thought Vectors for Internal Value,” held entirely in a Slack thread no one read. Attendees were encouraged to bring their own buzzwords, though most chose to borrow from a heavily circulated Medium article from 2019 entitled 'Let’s Rethink Thinking About Rethinking.'
Dalloway confirmed that BrandKarma's next internal memo will span four Google Docs, twelve Notion pages, and one hand-scrawled diagram of 'The Consumer Journey According to Tarot.' Sources say it contains three distinct mission statements, a mood board of frogs wearing sunglasses, and at least one reference to a podcast that everyone stopped pretending to listen to last year. 'If these memos never see the light of day, that’s fine,' said Dalloway. 'The key thing is that they exist, like the Loch Ness Monster, or clear KPIs.'
After two years of low engagement on industry-leading thought leadership posts, the agency’s creative team decided to pivot its energy inward. 'We realised our best ideas were being wasted on actual clients,' said Senior Strategy Whisperer, Caitlin Dalloway, who has not spoken to a real customer since Q2 of 2022. 'There’s nothing more pure than a 14-page internal document that exists solely to show we’re thinking. You know, in italics.'
The initiative kicked off this week with a lunchtime symposium titled “Reframing Thought Vectors for Internal Value,” held entirely in a Slack thread no one read. Attendees were encouraged to bring their own buzzwords, though most chose to borrow from a heavily circulated Medium article from 2019 entitled 'Let’s Rethink Thinking About Rethinking.'
Dalloway confirmed that BrandKarma's next internal memo will span four Google Docs, twelve Notion pages, and one hand-scrawled diagram of 'The Consumer Journey According to Tarot.' Sources say it contains three distinct mission statements, a mood board of frogs wearing sunglasses, and at least one reference to a podcast that everyone stopped pretending to listen to last year. 'If these memos never see the light of day, that’s fine,' said Dalloway. 'The key thing is that they exist, like the Loch Ness Monster, or clear KPIs.'