Auckland Agency Declares Strategic War on Tuesdays
In a bold move that experts are calling “confusing, yet brave,” boutique creative agency Wedge & Weather has announced they will no longer recognise Tuesdays in their internal calendar. The controversial shift, dubbed ‘Operation Four-Day Blur,’ is described in an all-staff memo as a “time-agnostic approach to workflow and mental clarity.”
“We noticed a dip in creative synergy between late Monday and early Wednesday,” said Strategy Lead, Melody Ponsonby, “so we’re deleting the Tuesday energy altogether. We operate Monday, Pseudo-Wednesday, Soft Thursday, and Pre-Friday now.”
Staff are reportedly still working five days, but one is deliberately left ‘unnamed’ to unsettle client expectations. The idea came out of a 2-hour brainstorm titled ‘What If Days Weren’t Real?’ held during an agency off-site in Huntly. Post-its were involved, as well as a group activity called ‘Reimagine the Calendar Without Limits.’ Sources say account teams failed to book rooms correctly for two weeks straight following the change.
Surprising some in the industry, the Tuesday Omission has coincided with a spike in client satisfaction – though insiders attribute this mostly to confusion over scheduling, which has pushed all client review meetings to early Friday, when everyone is too tired to push back. A rival agency plans to counter by cancelling August.
“We noticed a dip in creative synergy between late Monday and early Wednesday,” said Strategy Lead, Melody Ponsonby, “so we’re deleting the Tuesday energy altogether. We operate Monday, Pseudo-Wednesday, Soft Thursday, and Pre-Friday now.”
Staff are reportedly still working five days, but one is deliberately left ‘unnamed’ to unsettle client expectations. The idea came out of a 2-hour brainstorm titled ‘What If Days Weren’t Real?’ held during an agency off-site in Huntly. Post-its were involved, as well as a group activity called ‘Reimagine the Calendar Without Limits.’ Sources say account teams failed to book rooms correctly for two weeks straight following the change.
Surprising some in the industry, the Tuesday Omission has coincided with a spike in client satisfaction – though insiders attribute this mostly to confusion over scheduling, which has pushed all client review meetings to early Friday, when everyone is too tired to push back. A rival agency plans to counter by cancelling August.