Agency unveils AI that predicts when the client will ask for the logo bigger
Independent agency North Current Collective has announced a breakthrough in practical artificial intelligence, a tool that predicts the exact moment a client will ask for the logo to be bigger. The system, called LogoForecaster, was trained on 11 years of presentation transcripts, meeting minutes, awkward silences, and the sound a creative director makes when someone says "just a small tweak".
According to the agency, the model can now detect early warning signs in a meeting. Phrases like "just reacting to it" or "what if we anchored the brand a little more" trigger a quiet alert on the strategist’s phone. The alert simply reads, "Prepare a version where the logo is the size of a dinner plate." In internal testing, the AI predicted logo expansion requests with 94 percent accuracy and correctly identified the exact slide where someone would suggest putting the product in the opening shot.
The tool also produces a recommended prompt for staff who want to get ahead of the problem. The current favourite inside the agency reads: "You are a cautious marketing manager reviewing a campaign. List five reasons the logo should be larger, then explain why the current size might cause mild professional anxiety." Teams report that running this prompt before presentations has reduced surprise feedback by nearly a third, although it has increased the number of backup slides to a worrying level.
North Current says the technology will soon expand into other predictive areas of agency life. Early prototypes can already forecast the moment someone says "could this be a dog instead" and the exact week a campaign case study will begin writing itself despite the campaign not existing yet. The company believes this is the real future of AI in marketing, not replacing creativity, just quietly preparing everyone for what was obviously going to happen anyway.
According to the agency, the model can now detect early warning signs in a meeting. Phrases like "just reacting to it" or "what if we anchored the brand a little more" trigger a quiet alert on the strategist’s phone. The alert simply reads, "Prepare a version where the logo is the size of a dinner plate." In internal testing, the AI predicted logo expansion requests with 94 percent accuracy and correctly identified the exact slide where someone would suggest putting the product in the opening shot.
The tool also produces a recommended prompt for staff who want to get ahead of the problem. The current favourite inside the agency reads: "You are a cautious marketing manager reviewing a campaign. List five reasons the logo should be larger, then explain why the current size might cause mild professional anxiety." Teams report that running this prompt before presentations has reduced surprise feedback by nearly a third, although it has increased the number of backup slides to a worrying level.
North Current says the technology will soon expand into other predictive areas of agency life. Early prototypes can already forecast the moment someone says "could this be a dog instead" and the exact week a campaign case study will begin writing itself despite the campaign not existing yet. The company believes this is the real future of AI in marketing, not replacing creativity, just quietly preparing everyone for what was obviously going to happen anyway.