Local Agency Launches Internal Awards Show to Celebrate Steve from Accounts' Email Fonts

By Mad Team on September 3, 2025

AUCKLAND — In a bold step toward intra-office recognition and excessive self-congratulation, boutique agency Flamingo & Sons has announced the launch of its own internal awards ceremony: The Flammies.

The move comes after a heated Slack debate over who should get credit for the agency's viral campaign involving a fake oat milk shortage and a sponsored interpretive dance performed by unpaid interns. To resolve rising tensions, leadership decided everyone deserves an award, especially Steve from Accounts, whose use of Papyrus in invoice reminders was described by Creative Director Marnie Wills as “post-ironic and quietly disruptive.”

Award categories include Best Use of Passive Aggression in Google Docs Comments, Outstanding Achievement in Ideating Without Execution, and the much-contested Golden Flat White for Longest Client Zoom Without Saying Anything Useful. The ceremony will be fully catered with last week's leftover sushi and oat milk that may or may not be left over from the campaign.

Wills added, “We’re not doing this for ourselves. We’re doing this for the culture. Specifically, our culture deck, which we spent six months perfecting and no clients have ever read.”

The Flammies are scheduled for next Thursday at 3:17pm sharp in the office kitchenette. Dress code is ‘unexpectedly strategic.’