Wellington Agency Declares Itself ‘Carbon Neutral by Vibe’ After Banishing Spiral Notebooks
WELLINGTON, NZ – In a groundbreaking move that nobody asked for, boutique creative agency Fluff & Excuse has proudly declared itself ‘carbon neutral by vibe’ after eliminating the use of spiral-bound notebooks in brainstorming sessions.
Principal Strategist and Head of Feelings, Derek “Dez” Cullen, explained the initiative in a press statement hand-printed on recycled oat milk cartons. “The wire spirals were getting tangled with our aura,” Dez noted. “We replaced them with free-flowing thought cloths—organic calico napkins handed down by a retired local potter.”
While the agency’s power still runs on aggressive amounts of LED lighting and someone’s dad’s diesel generator, Fluff & Excuse is confident that their switch to hand-thought rituals during ideation meetings offsets any minor emissions. “When we collaborate around a beeswax candle and speak our campaign KPIs into a fern leaf, that’s sustainability,” said Account Director Marnie H. with visible eye twitching.
To celebrate their ‘vibe-first, results-later’ ethos, the agency has launched a proprietary methodology they’re calling ‘Intuition-Based Storyforming™’. As part of the rollout, all pitch decks must now be delivered via interpretive dance, or if client-side Wi-Fi is down, through lukewarm handholding and steady eye contact. Reaction from clients has been mixed, particularly after a brand strategy session resulted in a six-hour silence described as “deeply fertile” by junior planners.
Principal Strategist and Head of Feelings, Derek “Dez” Cullen, explained the initiative in a press statement hand-printed on recycled oat milk cartons. “The wire spirals were getting tangled with our aura,” Dez noted. “We replaced them with free-flowing thought cloths—organic calico napkins handed down by a retired local potter.”
While the agency’s power still runs on aggressive amounts of LED lighting and someone’s dad’s diesel generator, Fluff & Excuse is confident that their switch to hand-thought rituals during ideation meetings offsets any minor emissions. “When we collaborate around a beeswax candle and speak our campaign KPIs into a fern leaf, that’s sustainability,” said Account Director Marnie H. with visible eye twitching.
To celebrate their ‘vibe-first, results-later’ ethos, the agency has launched a proprietary methodology they’re calling ‘Intuition-Based Storyforming™’. As part of the rollout, all pitch decks must now be delivered via interpretive dance, or if client-side Wi-Fi is down, through lukewarm handholding and steady eye contact. Reaction from clients has been mixed, particularly after a brand strategy session resulted in a six-hour silence described as “deeply fertile” by junior planners.