Local Ad Agency Introduces ‘Thought Showers’ to Replace Idea Meetings, So Nobody Gets Wet Thinking
AUCKLAND, NZ – In what one account manager confidently referred to as a 'breakthrough in cognitive humidity,' boutique agency Waffle+Ping has announced it will replace all conventional brainstorms with 'thought showers' effective immediately.
According to the agency’s release, the initiative was born after a Thursday morning meeting where six creatives, one intern, and someone named Craig sat around a whiteboard for 47 minutes debating whether a social media campaign for recycled coat hangers should be ‘sassy’ or ‘tactile’. Senior Strategist Morgan Cleary pitched the new approach as "data-adjacent ideation with optimal mindflow." Translation: sit in a semi-lit room under a misting fan while listening to Enya.
“We just found brainstorms too dry,” said Creative Director Taryn Jun, while thumbing a collection of artisan umbrellas the agency commissioned for 'personal mindspace zoning'. "The thought showers allow ideas to condense and form puddles of insight. Plus, we got corporate funding for towels."
Sources inside the agency report that Thought Shower Rooms are now booked three weeks in advance, and that the Account Team has resorted to conducting stand-ups in the hallway near the kombucha fridge. Meanwhile, the intern has allegedly started bottling runoff water from the meetings, labelling it ‘Creative Essence’. Forty-eight bottles have already sold on Facebook Marketplace, mostly to people in Grey Lynn.
The Ministry of Business Innovation and Employment declined to comment, but was seen ordering a bulk shipment of scented microfibre robes.
According to the agency’s release, the initiative was born after a Thursday morning meeting where six creatives, one intern, and someone named Craig sat around a whiteboard for 47 minutes debating whether a social media campaign for recycled coat hangers should be ‘sassy’ or ‘tactile’. Senior Strategist Morgan Cleary pitched the new approach as "data-adjacent ideation with optimal mindflow." Translation: sit in a semi-lit room under a misting fan while listening to Enya.
“We just found brainstorms too dry,” said Creative Director Taryn Jun, while thumbing a collection of artisan umbrellas the agency commissioned for 'personal mindspace zoning'. "The thought showers allow ideas to condense and form puddles of insight. Plus, we got corporate funding for towels."
Sources inside the agency report that Thought Shower Rooms are now booked three weeks in advance, and that the Account Team has resorted to conducting stand-ups in the hallway near the kombucha fridge. Meanwhile, the intern has allegedly started bottling runoff water from the meetings, labelling it ‘Creative Essence’. Forty-eight bottles have already sold on Facebook Marketplace, mostly to people in Grey Lynn.
The Ministry of Business Innovation and Employment declined to comment, but was seen ordering a bulk shipment of scented microfibre robes.