Wellington Agency Declares Casual Fridays ‘Too Casual,’ Rebrands as Business Pajama Thursdays
In a bold move to realign workplace culture with what it calls 'post-professional vibes,' Wellington-based creative agency Loud Hum has scrapped Casual Fridays altogether, announcing the rollout of Business Pajama Thursdays effective Q2.
"Casual Fridays started getting out of hand when Tim from Media began showing up in Star Wars PJs and rainbow Crocs," said HR Lead Rina Topp, who has since instituted a formal policy banning Chewbacca-themed loungewear. The new dress code, detailed in a 56-page internal PDF titled ‘Professional Comfort: A Journey,’ encourages staff to wear what the agency describes as ‘seriously soft fabrics with ambition.’
According to the rebrand deck, which was leaked onto an agency Slack thread Wednesday afternoon, preferred attire includes ‘structured flannel,’ ‘power robes,’ and ‘visionary slippers.’ Despite an internal poll showing 78% concern over the term 'power robe,’ CEO Kane Delaney insists it’s about “aligning internal textures with external objectives.”
The move has already sparked interest from several clients, including Iconiq Sparkling Oat Milk, who are considering adopting their own 'Q1 Jammies for Jargon' initiative. When asked if this was all an elaborate ploy to distract from low Q4 numbers, Delaney responded, “Numbers are fleeting. Softness is scalable.”
"Casual Fridays started getting out of hand when Tim from Media began showing up in Star Wars PJs and rainbow Crocs," said HR Lead Rina Topp, who has since instituted a formal policy banning Chewbacca-themed loungewear. The new dress code, detailed in a 56-page internal PDF titled ‘Professional Comfort: A Journey,’ encourages staff to wear what the agency describes as ‘seriously soft fabrics with ambition.’
According to the rebrand deck, which was leaked onto an agency Slack thread Wednesday afternoon, preferred attire includes ‘structured flannel,’ ‘power robes,’ and ‘visionary slippers.’ Despite an internal poll showing 78% concern over the term 'power robe,’ CEO Kane Delaney insists it’s about “aligning internal textures with external objectives.”
The move has already sparked interest from several clients, including Iconiq Sparkling Oat Milk, who are considering adopting their own 'Q1 Jammies for Jargon' initiative. When asked if this was all an elaborate ploy to distract from low Q4 numbers, Delaney responded, “Numbers are fleeting. Softness is scalable.”