Agency Introduces 'Vibe Director' Role to Help Refill Dishwasher Tablets and Keep Morale Medium
Auckland creative agency Gumption & Sons has announced the appointment of a full-time 'Vibe Director' in a move that experts say reflects both the future of workplace culture and a growing concern over who keeps ordering the cucumber-flavoured Kombucha nobody drinks.
The role, held by 26-year-old Anika Bleach (real name), will be responsible for maintaining the office’s vibes across Slack, beanbag areas, and shared Spotify playlists. According to the official press release, Anika’s remit includes "scent-scaping the boardroom, proactively moderating plant energy, and ensuring the dishwasher is restacked before creative reviews." Sources say she also brings a personal collection of tingsha bells and has replaced the agency's fire drill with 'weekly collective regroupings of spirit.'
“The modern agency requires more than just ideas,” said Managing Partner Bryce Tinsel. “It requires a person dedicated to noticing when we’ve got too many oat milks and not enough almond, and who can sense micro-tensions developing between the design team and traffic before they unfold into a Tuesday Incident.” Tinsel added that Anika has also been instrumental in banning the phrase "quick brain dump" from team syncs, which he calls "a watershed moment for decency."
Internal Slack messages leaked to mad.co.nz reveal Anika’s impact already. Staff morale sits at a consistent 'medium-to-plausible,' passive-aggressive fridge notes have dropped by 48 percent, and the agency has finally agreed on an official birthday policy. (No more office-wide emails for contractors who freelanced in 2022.) Meanwhile, a strong campaign is underway to replace the foosball table with a structured gratitude foyer. The vibes—sources say—are immaculate.
The role, held by 26-year-old Anika Bleach (real name), will be responsible for maintaining the office’s vibes across Slack, beanbag areas, and shared Spotify playlists. According to the official press release, Anika’s remit includes "scent-scaping the boardroom, proactively moderating plant energy, and ensuring the dishwasher is restacked before creative reviews." Sources say she also brings a personal collection of tingsha bells and has replaced the agency's fire drill with 'weekly collective regroupings of spirit.'
“The modern agency requires more than just ideas,” said Managing Partner Bryce Tinsel. “It requires a person dedicated to noticing when we’ve got too many oat milks and not enough almond, and who can sense micro-tensions developing between the design team and traffic before they unfold into a Tuesday Incident.” Tinsel added that Anika has also been instrumental in banning the phrase "quick brain dump" from team syncs, which he calls "a watershed moment for decency."
Internal Slack messages leaked to mad.co.nz reveal Anika’s impact already. Staff morale sits at a consistent 'medium-to-plausible,' passive-aggressive fridge notes have dropped by 48 percent, and the agency has finally agreed on an official birthday policy. (No more office-wide emails for contractors who freelanced in 2022.) Meanwhile, a strong campaign is underway to replace the foosball table with a structured gratitude foyer. The vibes—sources say—are immaculate.