Wellington Agency Announces Breakthrough Strategy: Put Logo Bigger-er
In what industry insiders are calling both "bold" and "completely expected," Wellington-based creative agency Narwhal & Fizz has unveiled its 2025 strategic vision: ‘Just Make The Logo Bigger-er.’
The announcement was made at a breakfast launch held in the foyer of a shared WeWork space. The event featured almost warm croissants and a keynote by Head of Strategy, Logan-Tai, who described the initiative as a "seismic shift in visual dominance." The presentation included a pie chart demonstrating that when logos are 27% larger, brand awareness increases by what appeared to be a stock photo of a mountain goat.
“We’ve trialled the Bigger-er approach across three clients,” said Senior Account Director Britt from somewhere behind a ring light. “A boutique gin, a crypto-scented candle company, and my cousin’s new ethical taxidermy start-up. In every case, the results were immediate. Mainly because the logos covered most of the ad content.”
Sources within the agency say the idea was born during a brainstorm that got off track after someone mentioned Helvetica in a suggestive tone. Initial internal resistance melted away once the strategy was written on the whiteboard using three different colours. A leaked Figma file shows plans for doubling clients’ logos on everything from social posts to branded sleep masks. The biggest debate, per emails reviewed by this reporter, was whether ‘Bigger-er’ needed an asterisk.
Narwhal & Fizz’s next campaign will reportedly tackle the complex issue of ‘Making CTA Buttons Cry,’ but for now, they’re fully committed to the science of taking up space. Clients interested in the Bigger-er movement can sign up for a free swag pack, which includes a coffee cup printed entirely with the agency's own logo, stretched across the base.
The announcement was made at a breakfast launch held in the foyer of a shared WeWork space. The event featured almost warm croissants and a keynote by Head of Strategy, Logan-Tai, who described the initiative as a "seismic shift in visual dominance." The presentation included a pie chart demonstrating that when logos are 27% larger, brand awareness increases by what appeared to be a stock photo of a mountain goat.
“We’ve trialled the Bigger-er approach across three clients,” said Senior Account Director Britt from somewhere behind a ring light. “A boutique gin, a crypto-scented candle company, and my cousin’s new ethical taxidermy start-up. In every case, the results were immediate. Mainly because the logos covered most of the ad content.”
Sources within the agency say the idea was born during a brainstorm that got off track after someone mentioned Helvetica in a suggestive tone. Initial internal resistance melted away once the strategy was written on the whiteboard using three different colours. A leaked Figma file shows plans for doubling clients’ logos on everything from social posts to branded sleep masks. The biggest debate, per emails reviewed by this reporter, was whether ‘Bigger-er’ needed an asterisk.
Narwhal & Fizz’s next campaign will reportedly tackle the complex issue of ‘Making CTA Buttons Cry,’ but for now, they’re fully committed to the science of taking up space. Clients interested in the Bigger-er movement can sign up for a free swag pack, which includes a coffee cup printed entirely with the agency's own logo, stretched across the base.