Leading Agency Appoints New Chief of Vibes After Internal Energy Audit
In a bold move sure to redefine the KPI landscape forever, Auckland-based creative agency Humdrum & Sons has announced the appointment of a Chief Vibe Officer (CVO), following what it calls an 'urgent and unfiltered internal energy audit.' After several months of declining brainstorm snack enthusiasm and passive Slack reactions, management decided it was time to take action.
"We noticed a sharp drop in post-client-pitch high-fives and dangerously low ha-ha reactions on internal memes," said Managing Partner, Eloise Trent. “At one point, a junior strategist said 'neat’ instead of ‘sick’ when the Domino's arrived. That was our turning point."
The new CVO, Luca McClintock (of no fixed professional background), was chosen after an intricate three-day selection process that included aura readings, Spotify Wrapped analysis, and a blindfolded beanbag circle. Luca's credentials include two months as a silent yoga retreat facilitator and several compelling Instagram Stories about oat milk. They're tasked with overseeing 'vibe hygiene' across departments, starting with the CX team, currently operating at what has been described as ‘autumnal-flatline’ levels.
Luca’s first policy—mandating “warm light only” between 4 and 7pm daily—is already being rolled out alongside a speak-easy-style candle room for creative ideation (with a strict no PowerPoint rule). Early reviews are mixed. One anonymous account exec was overheard whispering, "It's vibey, but the powerboards keep sparking."
With agencies across the country watching closely, some insiders report that other firms may soon follow suit. At the time of publishing, industry whispers hint that a Wellington studio plans to unveil a Head of Narrative Frequencies—with a possible minor in Chakras.
"We noticed a sharp drop in post-client-pitch high-fives and dangerously low ha-ha reactions on internal memes," said Managing Partner, Eloise Trent. “At one point, a junior strategist said 'neat’ instead of ‘sick’ when the Domino's arrived. That was our turning point."
The new CVO, Luca McClintock (of no fixed professional background), was chosen after an intricate three-day selection process that included aura readings, Spotify Wrapped analysis, and a blindfolded beanbag circle. Luca's credentials include two months as a silent yoga retreat facilitator and several compelling Instagram Stories about oat milk. They're tasked with overseeing 'vibe hygiene' across departments, starting with the CX team, currently operating at what has been described as ‘autumnal-flatline’ levels.
Luca’s first policy—mandating “warm light only” between 4 and 7pm daily—is already being rolled out alongside a speak-easy-style candle room for creative ideation (with a strict no PowerPoint rule). Early reviews are mixed. One anonymous account exec was overheard whispering, "It's vibey, but the powerboards keep sparking."
With agencies across the country watching closely, some insiders report that other firms may soon follow suit. At the time of publishing, industry whispers hint that a Wellington studio plans to unveil a Head of Narrative Frequencies—with a possible minor in Chakras.