Local Agency Launches Bold New Framework After Three Whiteboards Give Up
FOR IMMEDIATE RELEASE, A leading New Zealand creative agency today unveiled its latest proprietary framework, a triangular system designed to align strategy, creativity and whatever the client emailed at 11.47pm. The framework, internally known as The Triangle, was developed over six weeks, 19 workshops and one extremely tense debate about whether it should be a hexagon. The agency confirmed it will be rolled out immediately across all decks, with a mandatory slide appearing somewhere between the mood board and the budget apology.
The Triangle arrives following what the agency describes as extensive listening, including a two hour offsite where everyone talked at once, and a survey completed by seven people, three of whom no longer work there. It is colour coded in a way that looks meaningful but remains impossible to explain. Early feedback suggests clients respond positively, particularly when the framework is animated and slowly rotates for no clear reason.
Alongside the launch, the agency has appointed a Head of Framework Integrity, a newly created role responsible for ensuring The Triangle is referenced in at least four meetings a day. The role also includes reminding teams to use the latest version of the slide, not the one saved on their desktop from 2022. Failure to comply will result in a gentle Slack message, followed by a calendar invite titled Quick Chat.
The agency says The Triangle represents a renewed commitment to clarity, simplicity and charging for strategy. Plans are already underway for a revised version later this year, once everyone realises it does not quite fit social, or retail, or that one client who hates triangles on principle. A launch breakfast was held to mark the occasion, featuring filter coffee, spirulina muffins and a PowerPoint clicker that did not work.
The Triangle arrives following what the agency describes as extensive listening, including a two hour offsite where everyone talked at once, and a survey completed by seven people, three of whom no longer work there. It is colour coded in a way that looks meaningful but remains impossible to explain. Early feedback suggests clients respond positively, particularly when the framework is animated and slowly rotates for no clear reason.
Alongside the launch, the agency has appointed a Head of Framework Integrity, a newly created role responsible for ensuring The Triangle is referenced in at least four meetings a day. The role also includes reminding teams to use the latest version of the slide, not the one saved on their desktop from 2022. Failure to comply will result in a gentle Slack message, followed by a calendar invite titled Quick Chat.
The agency says The Triangle represents a renewed commitment to clarity, simplicity and charging for strategy. Plans are already underway for a revised version later this year, once everyone realises it does not quite fit social, or retail, or that one client who hates triangles on principle. A launch breakfast was held to mark the occasion, featuring filter coffee, spirulina muffins and a PowerPoint clicker that did not work.