Agency Launches Bold New Framework After Two Hour Meeting About the Name
For immediate release. A leading New Zealand agency today unveiled its newest proprietary framework, a nine step process designed to bring clarity, alignment and a satisfying sense of having done something. The framework was announced via a 47 slide deck, presented in a room with no windows, and immediately described as "robust" by someone who had not read it. Early feedback confirms it looks excellent printed, especially the page with the circle that contains other circles.
The framework, internally referred to as The Thing Until We Land A Better Name, promises to help brands navigate an increasingly complex landscape by asking the same questions, but in a different order. It includes a diagnostic workshop, a post workshop synthesis, and a follow up workshop to explain why the synthesis is taking longer than expected. A senior strategist confirmed the process is flexible, provided nobody skips step four because that is where the framework really sings.
To support the launch, the agency has rolled out a comprehensive internal comms plan. This includes a shared folder with six versions of the same document, a mandatory stand up where everyone agrees it makes sense, and a Slack channel that goes quiet after day three. There is also a laminated one pager for clients, which will be placed carefully on the table and never referred to again.
The agency says the framework is already delivering results, citing a noticeable increase in confidence during meetings and a renewed enthusiasm for using words like ecosystem and unlock. A spokesperson added that while the framework is not legally protected, it does have a logo, which means it feels official. The agency plans to review the framework later this year, or sooner if someone joins from another shop with a better one.
The framework, internally referred to as The Thing Until We Land A Better Name, promises to help brands navigate an increasingly complex landscape by asking the same questions, but in a different order. It includes a diagnostic workshop, a post workshop synthesis, and a follow up workshop to explain why the synthesis is taking longer than expected. A senior strategist confirmed the process is flexible, provided nobody skips step four because that is where the framework really sings.
To support the launch, the agency has rolled out a comprehensive internal comms plan. This includes a shared folder with six versions of the same document, a mandatory stand up where everyone agrees it makes sense, and a Slack channel that goes quiet after day three. There is also a laminated one pager for clients, which will be placed carefully on the table and never referred to again.
The agency says the framework is already delivering results, citing a noticeable increase in confidence during meetings and a renewed enthusiasm for using words like ecosystem and unlock. A spokesperson added that while the framework is not legally protected, it does have a logo, which means it feels official. The agency plans to review the framework later this year, or sooner if someone joins from another shop with a better one.