Local Agency Announces Breakthrough Strategy After Moving Logo Three Millimetres to the Left
Auckland based agency Harbour & Fern today released a triumphant press statement confirming it has "redefined brand clarity" after relocating a client logo three millimetres left across all touchpoints. The change was discovered during a late Tuesday stand-up when someone said the logo felt "a bit lonely". Within hours, a war room was booked, catering was ordered, and a junior designer was asked to trust the process.
The agency claims the adjustment has already delivered results. Engagement is described as "noticeably more considered" and internal confidence is said to be "up, spiritually". A 47 slide case study outlines the journey, including an annotated screenshot, three circles, and a slide titled What We Learned. What they learned was that three millimetres is both nothing and everything.
To support the rollout, Harbour & Fern activated a full internal campaign. Lanyards were updated. The kitchen chalkboard now reads Move With Intent. A senior planner gave a lunch and learn on alignment, both literal and emotional. Attendance was strong, mostly because there were sausage rolls and the room was cold elsewhere.
The client has called the work brave. The agency has called it a foundation. Both parties have agreed to revisit in Q3 when someone new joins and asks why the logo is like that. Until then, Harbour & Fern says it will continue pushing boundaries, one microscopic decision at a time.
The agency claims the adjustment has already delivered results. Engagement is described as "noticeably more considered" and internal confidence is said to be "up, spiritually". A 47 slide case study outlines the journey, including an annotated screenshot, three circles, and a slide titled What We Learned. What they learned was that three millimetres is both nothing and everything.
To support the rollout, Harbour & Fern activated a full internal campaign. Lanyards were updated. The kitchen chalkboard now reads Move With Intent. A senior planner gave a lunch and learn on alignment, both literal and emotional. Attendance was strong, mostly because there were sausage rolls and the room was cold elsewhere.
The client has called the work brave. The agency has called it a foundation. Both parties have agreed to revisit in Q3 when someone new joins and asks why the logo is like that. Until then, Harbour & Fern says it will continue pushing boundaries, one microscopic decision at a time.