Agency Launches Comprehensive Framework For Nodding In Meetings

By Mad Team on January 11, 2026

FOR IMMEDIATE RELEASE. Auckland, 2026. Local agency Tautoko Collective today unveiled its Nodding Alignment Framework, a rigorously developed system designed to ensure everyone in the room agrees at the exact same moment, regardless of what was just said. The framework was refined over six weeks of workshops, three catered lunches, and one alarming silence after a junior asked what the objective actually was.

According to the release, the framework formalises existing behaviours such as the Early Nod, the Delayed Nod, and the Dangerous Double Nod. Particular attention has been paid to the Late Arrival Nod, deployed while removing a rain jacket and pretending you heard everything. The agency claims early trials resulted in a 14 percent increase in perceived momentum and a 0 percent change in the work.

The Nodding Alignment Framework is already being rolled out across client meetings, internal stand ups, and that weekly status call where someone says, just to add to that, before repeating the exact same thing. A laminated one pager is available, along with optional coaching for staff who nod too enthusiastically and risk being assigned the follow up email.

Tautoko Collective says the framework reflects its commitment to clarity, confidence, and moving forward without unnecessary friction or decisions. Future phases include advanced nodding for pitches, cross agency nod harmonisation, and a quiet pilot exploring eye contact that says, this will definitely need a deck.