Agency Releases 97-Slide Case Study About Poster That Ran For Three Days
For immediate release. Auckland agency Bright Younger People has unveiled a comprehensive case study celebrating a single A3 poster that briefly lived in the toilet corridor of a suburban gym. The campaign ran from Monday afternoon to Thursday morning, or until someone wrote a phone number on it. Despite the limited run, the agency says the work delivered "outsized impact" and "sparked meaningful conversations", mostly between two trainers waiting for the hand dryer.
The case study spans 97 slides. Seventeen are devoted to the font choice, which was changed twice after internal feedback and once after someone said it felt a bit Tauranga. A full slide is given to the decision not to include a QR code, framed as a bold rejection of convenience. There is also a page titled Learnings, which lists Listen more, Trust the idea, and Always print two spares.
In a supporting quote, the agency managing partner says the work proves that small placements can drive big thinking. She adds that the real breakthrough was alignment, achieved after a three-hour meeting that could have been an email but became a workshop because catering had already been booked. The client, a local protein bar brand, is thrilled and has asked for the poster back as a keepsake, minus the phone number.
The campaign will now be entered into all major awards, including some that technically closed last year but might still accept late entries if you email the right person. Bright Younger People confirms a director’s cut of the case study is in the works, featuring extended rationale, mood boards that were never shown, and a slide acknowledging the intern who actually put the poster up. He has since returned to uni.
The case study spans 97 slides. Seventeen are devoted to the font choice, which was changed twice after internal feedback and once after someone said it felt a bit Tauranga. A full slide is given to the decision not to include a QR code, framed as a bold rejection of convenience. There is also a page titled Learnings, which lists Listen more, Trust the idea, and Always print two spares.
In a supporting quote, the agency managing partner says the work proves that small placements can drive big thinking. She adds that the real breakthrough was alignment, achieved after a three-hour meeting that could have been an email but became a workshop because catering had already been booked. The client, a local protein bar brand, is thrilled and has asked for the poster back as a keepsake, minus the phone number.
The campaign will now be entered into all major awards, including some that technically closed last year but might still accept late entries if you email the right person. Bright Younger People confirms a director’s cut of the case study is in the works, featuring extended rationale, mood boards that were never shown, and a slide acknowledging the intern who actually put the poster up. He has since returned to uni.