Leading Agency Locks Senior Staff in Trampoline Park to ‘Unlock FMCG Tension’
Auckland based creative shop Lantern & Vale has announced a bold new approach to strategic alignment, confirming all senior staff will spend the next 48 hours inside Bounce Republic Trampoline Arena as part of its annual FMCG planning cycle. The initiative, titled Vertical Thinking 2026, aims to “physically disrupt category gravity” ahead of a competitive yoghurt pitch.
According to the official release, the agency identified that most grocery briefs suffer from what it calls Horizontal Stagnation, a condition where brand managers sit in chairs and say words like provenance. By contrast, Lantern & Vale believes sustained jumping will unlock “elastic insight” and “core powered brand truths”. Partners have been assigned themed trampolines including Calcium Corner, Gut Health Zone and the high intensity Multipack Court. A printed deck explaining the difference between “bouncy” and “buoyant” has already reached 86 slides.
Observers report the strategy session reached a breakthrough when the Head of Planning attempted a double tuck while shouting “family penetration strategy” and landed in a foam pit labelled Household Decision Maker. This, insiders say, crystallised the campaign platform: Dairy That Lifts You. The line is currently being stress tested on a whiteboard near the vending machines.
Lantern & Vale has confirmed that junior staff will remain at the office to “hold the fort and order sushi”. The agency maintains the trampoline methodology is grounded in science, citing a 2009 PE teacher and something about circulation. Early feedback from the client is described as cautiously vertical.
According to the official release, the agency identified that most grocery briefs suffer from what it calls Horizontal Stagnation, a condition where brand managers sit in chairs and say words like provenance. By contrast, Lantern & Vale believes sustained jumping will unlock “elastic insight” and “core powered brand truths”. Partners have been assigned themed trampolines including Calcium Corner, Gut Health Zone and the high intensity Multipack Court. A printed deck explaining the difference between “bouncy” and “buoyant” has already reached 86 slides.
Observers report the strategy session reached a breakthrough when the Head of Planning attempted a double tuck while shouting “family penetration strategy” and landed in a foam pit labelled Household Decision Maker. This, insiders say, crystallised the campaign platform: Dairy That Lifts You. The line is currently being stress tested on a whiteboard near the vending machines.
Lantern & Vale has confirmed that junior staff will remain at the office to “hold the fort and order sushi”. The agency maintains the trampoline methodology is grounded in science, citing a 2009 PE teacher and something about circulation. Early feedback from the client is described as cautiously vertical.