Local Agency Appoints First Ever Head of Corridor Strategy
Independent creative shop Lantern & Vale has announced the appointment of a Head of Corridor Strategy, a newly created role designed to "maximise transitional touchpoints between meeting rooms." The position, filled after what sources describe as a robust internal LinkedIn search, will focus on unlocking the commercial potential of the 14 metre stretch between Reception and Studio B.
According to the official release, internal audits revealed that staff spend an average of 11.4 minutes per day walking with purpose while holding a laptop and avoiding eye contact. "That is premium brand real estate," said Managing Partner Clive Renn. "We have under-leveraged nods, half-smiles, and the pre-kitchen sigh. Corridor Strategy will bring cohesion to those moments."
Key initiatives include a pilot programme called Passive Alignment, where senior leaders will stand near the bathrooms at 10.03am to create what the agency calls organic mentorship collisions. There are also plans to introduce Floor Decals of Intent, subtle arrows on the carpet to guide teams towards "braver thinking" and occasionally, Accounts. Early mockups suggest the arrows may simply point in small circles to encourage reflection.
Lantern & Vale insists this is not a cost-cutting exercise following the removal of Friday bagels. "This is about culture," Renn said, standing confidently beside a pot plant that has survived three restructures. The agency will measure success via a new metric, CPM, or Conversations Per Metre. A case study video is expected once someone figures out how to expense the corridor photographer.
According to the official release, internal audits revealed that staff spend an average of 11.4 minutes per day walking with purpose while holding a laptop and avoiding eye contact. "That is premium brand real estate," said Managing Partner Clive Renn. "We have under-leveraged nods, half-smiles, and the pre-kitchen sigh. Corridor Strategy will bring cohesion to those moments."
Key initiatives include a pilot programme called Passive Alignment, where senior leaders will stand near the bathrooms at 10.03am to create what the agency calls organic mentorship collisions. There are also plans to introduce Floor Decals of Intent, subtle arrows on the carpet to guide teams towards "braver thinking" and occasionally, Accounts. Early mockups suggest the arrows may simply point in small circles to encourage reflection.
Lantern & Vale insists this is not a cost-cutting exercise following the removal of Friday bagels. "This is about culture," Renn said, standing confidently beside a pot plant that has survived three restructures. The agency will measure success via a new metric, CPM, or Conversations Per Metre. A case study video is expected once someone figures out how to expense the corridor photographer.